Specifically, Trend Hunter essentially has a giant database of trends (431,000 according to their website) that you can browse through. In that way, Trend Hunter is more of a discovery tool than one you’d use to really drill down into how a specific keyword is trending. Unlike Google Trends, you can’t just search for any word or phrase and see data on that keyword. They also tend to be good at spotting trends that are popping off on sites like TikTok, Instagram and Twitter.
This can actually be a good thing as it can help you get exposed to trends that you’re not familiar with yet. However, Trend Hunter doesn’t rely too much on search to identify trends. Trend Hunter is exactly what it sounds like: a website focused on spotting trends (with a focus on physical products). So this option may suit large organizations but it may not work for every team’s budget. For example, the Starter plan only lets you track 25 trends and does not grant access to custom reports. If you’re going to use Treendly, you’re probably better off choosing the Enterprise package because there are some limitations with the Starter plan. Treendly offers two paid packages - the Starter package for $99/year and an Enterprise plan (they do not list this pricing on their website, you have to request a quote). This breakdown can be helpful for eCommerce teams or digital marketers that want to see how people are using these sites and what they’re searching or purchasing. Treendly also lets you look at popular searches by platform you can see Google searches, YouTube searches, and even what customers search on Amazon. They offer features to search and filter trends, look at trend data in different geographic locations, predict trend growth, and save trends to a library. Treendly advertises itself as “Google Trends on steroids” - this platform provides a trend database and custom trend reports so users can explore new trends in their specific industry. In fact, we first found "air fryers" in June of 2019: over 18 months before the product category really took off. Search interest in that SaaS category has increased by 50x since we first identified it.Įxploding Topics can also be helpful for identifying trending physical products. Exploding Topics lets you discover new trends before you would even know to research them.įor example, a growing trend that we identified back in May of 2020 was "AI writing tool": You don’t have to know exactly what to search for, you can just select a category of interest and look at all of the popular trends in our database.Īnd that’s one of the most important differentiators between Google Trends and Exploding Topics: Google Trends lets you research trending topics you already know about.
The Exploding Topics algorithm scans every corner of the web to find upcoming trends in dozens of categories so you can discover trending topics and new products before everybody else knows about them. With that, here are the top 10 Google Trends alternatives to know: 1. Plus, you usually need an additional SEO tool to further research any trending terms that you find. For example, you can't really use it to discover new, up-and-coming trends that aren’t on your radar yet. That said, Google Trends is pretty limited in terms of features. Google Trends is an excellent tool for researching the relatively popularity of a given keyword.
This is a list of the top Google Trends alternatives for 2023.
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